Performance Marketing (Google Ads, Meta Ads)

Paid advertising campaigns engineered around measurable results — where every rupee spent is tracked, every audience is tested, and every decision is driven by data that directly connects ad spend to business revenue.

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Used by 150+

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Advertising that pays for itself — because we treat your budget like our own and optimise relentlessly until the numbers work in your favour.

At Webtech Nepal, we manage Google Ads and Meta Ads campaigns the way performance marketing is meant to work: with clear goals, rigorous tracking, continuous optimisation, and total transparency on where every rupee goes and what it returns. Most businesses running paid ads in Nepal are either overspending on broad campaigns that attract the wrong audiences, underspending on the wrong placements while ignoring formats that convert, or operating without proper conversion tracking — meaning decisions are made blind. We fix all three problems before we spend a single rupee of your budget.

Whether you’re a business running your first digital ad campaign, an e-commerce brand looking to scale profitable product sales, or a service company trying to generate consistent qualified leads at a sustainable cost per acquisition, our performance marketing practice is built around one principle: your ad spend should generate a measurable return that justifies — and grows — the investment. We manage campaigns across Google Search, Display, Shopping, YouTube, and the full Meta ecosystem including Facebook, Instagram, and Reels — combining platform expertise with creative strategy, audience intelligence, and rigorous analytics to make paid advertising a reliable growth engine for your business.

We provide tailored solutions built on creativity, precision, and trust - ensuring quality results and a smooth experience every step of the way.

92%

Client satisfaction rate, fostering long-term relationships and repeat business

100+

Active users experiencing our design every day via products we made

30K

Delivered a high-quality project with exceptional attention to detail

We deliver creative solutions with quality results that make an impact.

Fields of Expertise

We run data-driven Google Ads and Meta Ads campaigns that help Nepali businesses attract the right customers, reduce wasted spend, and turn paid traffic into predictable, scalable revenue.

Google Search Ads

Intent-driven campaigns targeting people actively searching for your products or services on Google. We research high-intent keywords, build tightly themed ad groups, write compelling ad copy with strong CTAs, and implement negative keyword lists that prevent wasted spend on irrelevant searches — ensuring your ads appear to the right people at the exact moment they are ready to act, maximising conversion rate and minimising cost per click.

Google Display & Remarketing Ads

Visual banner campaigns across Google's Display Network — reaching potential customers while they browse news sites, blogs, and apps relevant to your industry. We design high-performing display creatives, build custom and in-market audience segments, and run strategic remarketing campaigns that re-engage visitors who left your website without converting — keeping your brand visible and present throughout the research-to-purchase journey.

Google Shopping & Performance Max

Product-led campaigns for e-commerce businesses — using Google Shopping ads that display your product image, price, and store name directly in search results, and Performance Max campaigns that automate delivery across all Google channels simultaneously. We optimise product feed quality, bidding strategies, and asset groups to maximise return on ad spend (ROAS) for your highest-margin products while controlling spend on low-performing inventory.

YouTube Video Advertising

Brand and direct-response video campaigns on YouTube — Nepal's most-used video platform — using skippable in-stream ads, non-skippable bumper ads, and discovery ads to build awareness and drive action. We develop YouTube ad strategies that align video creative to audience intent signals, target by interest, keyword, and placement, and use view-through conversion tracking to measure how YouTube exposure contributes to downstream conversions across all channels.

Facebook & Instagram Ads

Full-funnel Meta advertising across Facebook Feed, Instagram Feed, Stories, and Explore — using detailed demographic, interest, and behavioural targeting to reach audiences that don't yet know they need you. We structure campaigns with disciplined funnel segmentation: broad awareness at the top, consideration and engagement in the middle, and conversion-focused retargeting at the bottom — each stage with purpose-built creative and bidding strategies that match the audience's relationship with your brand.

Reels & Short-Form Video Ads

Short-form video ad creative and campaign management for Instagram Reels and Facebook Reels — the fastest-growing ad placements in the Meta ecosystem with some of the lowest CPMs currently available. We develop video briefs and production guidance, edit existing footage into Reels-optimised formats with native-feeling hooks and captions, and test creative variations systematically to find the combinations that hold attention and drive action within the critical first three seconds.

Audience Research & Targeting Strategy

Systematic audience research that goes beyond basic demographic targeting — building custom audiences from your existing customer data, lookalike audiences modelled on your highest-value customers, interest and behaviour segments validated against your actual conversion data, and intent-layered targeting strategies unique to each platform. For Nepali businesses, we also research platform usage patterns and audience behaviour specific to the local market rather than applying global audience assumptions that frequently misfire in regional contexts.

Ad Copywriting & Creative Strategy

Conversion-focused ad copy and creative direction across every platform and format — written by people who understand both the psychology of persuasion and the technical constraints of each ad format. We develop multiple copy variations, test different value propositions and CTAs, and use performance data to identify which messages resonate with which audience segments — replacing gut feel with evidence as the basis for every creative decision in your campaigns.

Landing Page Optimisation for Paid Traffic

Conversion rate optimisation (CRO) for the pages your paid traffic lands on — because a well-managed ad campaign sending traffic to a weak landing page is a fast way to waste budget. We audit landing page relevance, message match, load speed, CTA clarity, form friction, and trust signals — then implement improvements that increase the percentage of paid visitors who convert into leads or customers, directly improving your cost per acquisition without increasing spend.

Conversion Tracking & Analytics Setup

Accurate, complete conversion tracking is the non-negotiable foundation of performance marketing — without it, optimisation is guesswork. We implement Google Tag Manager, GA4 event tracking, Google Ads conversion actions, Meta Pixel, Conversions API (CAPI) for server-side tracking, and UTM parameter frameworks — ensuring every lead, purchase, call, and form submission is captured and attributed correctly so bidding algorithms and your team always make decisions based on real data.

A/B Testing & Campaign Experimentation

Structured testing of ad copy, creative formats, audience segments, bidding strategies, landing page variants, and campaign structures — using both platforms' native experiment tools and external analytics to draw statistically valid conclusions. We run tests with clear hypotheses and sufficient traffic volume to reach significance before acting on results, building a compounding library of performance knowledge specific to your brand, audience, and market that improves campaign efficiency month over month.

Performance Reporting & Budget Management

Clear, jargon-free monthly reporting covering impressions, clicks, click-through rate, cost per click, conversion volume, cost per conversion, return on ad spend, and budget pacing — with plain-language commentary on what changed, what we tested, and what we are doing in response. We manage budget allocation dynamically across campaigns and platforms based on live performance, shifting spend toward what is working and pausing what is not — treating your ad budget as a resource to be maximised, not simply spent.

Our Process

Business Discovery & Goal Setting

We begin by understanding your business model, revenue targets, customer lifetime value, current cost per acquisition benchmarks, and the specific objectives you need paid advertising to achieve — whether that is generating leads, driving e-commerce sales, growing app installs, or building brand awareness in a specific market. We audit your existing ad accounts if applicable, identify wasteful spend and structural issues, and establish the KPIs — ROAS, CPA, CPL, or conversion volume — that will define success and guide every optimisation decision we make throughout the engagement.

Audience Research & Platform Strategy

We research your target audience in depth — analysing demographic data, online behaviour patterns, platform usage habits, purchase intent signals, and the competitive advertising landscape in your category on both Google and Meta. From this research we develop a platform strategy that allocates budget and effort based on where your specific audience is most reachable and most likely to convert, rather than defaulting to a generic split that ignores the real differences in how your customers use each platform at different stages of their decision-making journey.

Tracking Infrastructure & Pixel Implementation

Before any campaign goes live, we implement complete conversion tracking — Google Tag Manager, GA4 events, Google Ads conversion actions, Meta Pixel, and server-side Conversions API where applicable. We verify that every conversion action your campaigns will optimise toward is firing accurately, that attribution windows are configured correctly, and that reporting dashboards are connected and pulling reliable data. Launching campaigns without verified tracking is the single most common and most costly mistake in performance marketing — we treat tracking as a prerequisite, not an afterthought that gets fixed once results look wrong.

Campaign Build & Creative Development

We build campaigns with deliberate structure — segmenting by audience intent, funnel stage, product category, or geographic target as the strategy requires. Ad copy is written to match the specific query or audience segment each ad group targets, with multiple headline and description variants for responsive search ads and multiple creative formats for Meta campaigns. We develop creative briefs for visual assets and video, provide production guidance or work with your existing materials, and review everything against each platform's editorial policies before launch to avoid disapprovals that delay go-live.

Launch, Monitoring & Early Optimisation

We launch campaigns with conservative initial budgets and close daily monitoring — watching impression share, click-through rates, cost per click, quality scores, and early conversion signals in the first days and weeks. This launch phase is where poor-performing keywords, underperforming ad sets, and audience segments that fail to engage are identified and addressed quickly before significant budget has been consumed. Bidding strategies are adjusted from manual CPC toward automated target CPA or target ROAS as soon as sufficient conversion data accumulates to make algorithmic bidding statistically reliable for your specific account.

Ongoing Optimisation & Testing Cycles

Performance marketing accounts require active, weekly management to stay competitive and efficient — auction dynamics shift, audience fatigue degrades creative performance, and competitor activity changes the landscape continuously. We review accounts weekly: pausing underperformers, expanding what is working, refreshing fatigued creative, refining negative keyword lists, testing new audience segments, and running structured A/B experiments on copy and landing pages. Every change is documented with a clear hypothesis and outcome record, building an account-specific knowledge base that makes each optimisation round more informed than the last.

Reporting, Review & Strategic Scaling

Every month we deliver a performance report covering all key metrics — spend, impressions, clicks, CTR, CPC, conversions, CPA, and ROAS — alongside a plain-language summary of what drove performance changes and what actions we are taking in response. Quarterly strategy reviews assess whether campaign objectives still align with evolving business goals, evaluate scaling opportunities in budget or geography, and plan the creative and audience refresh roadmap for the next quarter. When campaigns consistently hit target CPA or ROAS, we develop a structured scaling plan to grow volume without sacrificing the efficiency that makes the investment worthwhile in the first place.